Client | Aeon Mall Hà Đông

Agency | Gravity Vietnam

Design | Look Concept

Concept

The "Mid-Autumn Lantern Maze" immerses visitors in a vibrant wonderland where traditional Vietnamese lantern artistry collides with fresh, contemporary design. Taking cues from iconic lantern shapes - the turning lamp decorated with paper cut figures (đèn cù), sleek carp fish (đèn cá chép), and butterfly (đèn bướm) - the maze reimagines these motifs through a youthful lens. Our design draws inspiration from the festival's vibrant colors, symbolic elements, and folklore, creating a captivating trendy atmosphere for families and visitors of all ages

Concept

The "Mid-Autumn Lantern Maze" immerses visitors in a vibrant wonderland where traditional Vietnamese lantern artistry collides with fresh, contemporary design. Taking cues from iconic lantern shapes - the turning lamp decorated with paper cut figures (đèn cù), sleek carp fish (đèn cá chép), and butterfly (đèn bướm) - the maze reimagines these motifs through a youthful lens. Our design draws inspiration from the festival's vibrant colors, symbolic elements, and folklore, creating a captivating trendy atmosphere for families and visitors of all ages

Concept

The "Mid-Autumn Lantern Maze" immerses visitors in a vibrant wonderland where traditional Vietnamese lantern artistry collides with fresh, contemporary design. Taking cues from iconic lantern shapes - the turning lamp decorated with paper cut figures (đèn cù), sleek carp fish (đèn cá chép), and butterfly (đèn bướm) - the maze reimagines these motifs through a youthful lens. Our design draws inspiration from the festival's vibrant colors, symbolic elements, and folklore, creating a captivating trendy atmosphere for families and visitors of all ages

Moodboard

A vibrant blend of pinks, purples, and turquoise hue will create a festive atmosphere, reminiscent of lanterns and the full moon.

Moodboard

A vibrant blend of pinks, purples, and turquoise hue will create a festive atmosphere, reminiscent of lanterns and the full moon.

Moodboard

A vibrant blend of pinks, purples, and turquoise hue will create a festive atmosphere, reminiscent of lanterns and the full moon.

Sketch

The sketch highlighted the incorporation of traditional Vietnamese elements, such as the mythical unicorn and animal lanterns, capturing the spirit of the mid-autumn festival. Intricate patterns and motifs found on silk dress lanterns are reinterpreted into stylized, rhythmic designs. The distinctive curved shapes of traditional cloud pattern inspire flowing, serpentine forms.

Sketch

The sketch highlighted the incorporation of traditional Vietnamese elements, such as the mythical unicorn and animal lanterns, capturing the spirit of the mid-autumn festival. Intricate patterns and motifs found on silk dress lanterns are reinterpreted into stylized, rhythmic designs. The distinctive curved shapes of traditional cloud pattern inspire flowing, serpentine forms.

Sketch

The sketch highlighted the incorporation of traditional Vietnamese elements, such as the mythical unicorn and animal lanterns, capturing the spirit of the mid-autumn festival. Intricate patterns and motifs found on silk dress lanterns are reinterpreted into stylized, rhythmic designs. The distinctive curved shapes of traditional cloud pattern inspire flowing, serpentine forms.

3D Design

3D Design

3D Design

COLLABORATE

No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi

Hanoi, Vietnam

© 2025 Look Concept. All rights reserved

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.