Aeon Mall Ha Dong Mid-autumn Decoration 2025

Concept & Inspiration

Every Mid-Autumn Festival, shopping malls often face the same challenge: a decorative corner for check-in is never enough. The bigger question is: how can the space preserve cultural traditions while embracing modern aesthetics; serve as a stage for performances while integrating a fairground that drives footfall and boosts sales? With Lien Hoa Vong Nguyet (“Lotus Reflecting the Moon”), Look Concept drew inspiration from lotus, moon, carp, and lanterns—familiar Mid-Autumn icons—reinterpreted through a contemporary, symbolic design language.

Concept & Inspiration

Every Mid-Autumn Festival, shopping malls often face the same challenge: a decorative corner for check-in is never enough. The bigger question is: how can the space preserve cultural traditions while embracing modern aesthetics; serve as a stage for performances while integrating a fairground that drives footfall and boosts sales? With Lien Hoa Vong Nguyet (“Lotus Reflecting the Moon”), Look Concept drew inspiration from lotus, moon, carp, and lanterns—familiar Mid-Autumn icons—reinterpreted through a contemporary, symbolic design language.

Concept & Inspiration

Every Mid-Autumn Festival, shopping malls often face the same challenge: a decorative corner for check-in is never enough. The bigger question is: how can the space preserve cultural traditions while embracing modern aesthetics; serve as a stage for performances while integrating a fairground that drives footfall and boosts sales? With Lien Hoa Vong Nguyet (“Lotus Reflecting the Moon”), Look Concept drew inspiration from lotus, moon, carp, and lanterns—familiar Mid-Autumn icons—reinterpreted through a contemporary, symbolic design language.

Moodboard

The moodboard centers on the fusion of nostalgia and modernity. Lotus—the symbol of purity—takes the spotlight, combined with the moon, carps, and glowing lanterns. The palette blends green, yellow, and pink with LED lighting, metallic accents, and minimal graphic details, evoking both childhood memories and a fresh, youthful appeal that resonates with Gen Z.

Moodboard

The moodboard centers on the fusion of nostalgia and modernity. Lotus—the symbol of purity—takes the spotlight, combined with the moon, carps, and glowing lanterns. The palette blends green, yellow, and pink with LED lighting, metallic accents, and minimal graphic details, evoking both childhood memories and a fresh, youthful appeal that resonates with Gen Z.

Moodboard

The moodboard centers on the fusion of nostalgia and modernity. Lotus—the symbol of purity—takes the spotlight, combined with the moon, carps, and glowing lanterns. The palette blends green, yellow, and pink with LED lighting, metallic accents, and minimal graphic details, evoking both childhood memories and a fresh, youthful appeal that resonates with Gen Z.

Sketch

From concept to sketch, Look envisioned a multi-layered experience: Central stage – a focal point for cultural performances. Immersive check-in zone – layered decor recreating the festive spirit of Mid-Autumn. Mid-Autumn fairground – highlighted by a custom “lotus pond” floor decal, where booths appear to float on water. This not only unified the overall aesthetic but also created a unique visual and spatial experience for visitors.

Sketch

From concept to sketch, Look envisioned a multi-layered experience: Central stage – a focal point for cultural performances. Immersive check-in zone – layered decor recreating the festive spirit of Mid-Autumn. Mid-Autumn fairground – highlighted by a custom “lotus pond” floor decal, where booths appear to float on water. This not only unified the overall aesthetic but also created a unique visual and spatial experience for visitors.

Sketch

From concept to sketch, Look envisioned a multi-layered experience: Central stage – a focal point for cultural performances. Immersive check-in zone – layered decor recreating the festive spirit of Mid-Autumn. Mid-Autumn fairground – highlighted by a custom “lotus pond” floor decal, where booths appear to float on water. This not only unified the overall aesthetic but also created a unique visual and spatial experience for visitors.

3D Design

The sketches quickly evolved into detailed 3D layouts, balancing cultural symbolism with practical buildability. The highlight was the “lotus pond”—recreated with an emerald floor decal, both aesthetic and functional, defining a seamless space for retail activities. Once executed, the entire environment became an integrated experience hub: stage – check-in – fairground, enabling Aeon Mall Ha Dong to attract visitors, foster community engagement, and drive seasonal sales.

3D Design

The sketches quickly evolved into detailed 3D layouts, balancing cultural symbolism with practical buildability. The highlight was the “lotus pond”—recreated with an emerald floor decal, both aesthetic and functional, defining a seamless space for retail activities. Once executed, the entire environment became an integrated experience hub: stage – check-in – fairground, enabling Aeon Mall Ha Dong to attract visitors, foster community engagement, and drive seasonal sales.

3D Design

The sketches quickly evolved into detailed 3D layouts, balancing cultural symbolism with practical buildability. The highlight was the “lotus pond”—recreated with an emerald floor decal, both aesthetic and functional, defining a seamless space for retail activities. Once executed, the entire environment became an integrated experience hub: stage – check-in – fairground, enabling Aeon Mall Ha Dong to attract visitors, foster community engagement, and drive seasonal sales.

Outcome

Lien Hoa Vong Nguyet delivered more than a beautiful festive decor—it solved the mall’s challenge: a contemporary-traditional concept, multifunctional as both stage and fairground. From lighting to colors to every detail, the space transformed Aeon Mall Ha Dong into one of the most vibrant destinations of Mid-Autumn 2025.

Outcome

Lien Hoa Vong Nguyet delivered more than a beautiful festive decor—it solved the mall’s challenge: a contemporary-traditional concept, multifunctional as both stage and fairground. From lighting to colors to every detail, the space transformed Aeon Mall Ha Dong into one of the most vibrant destinations of Mid-Autumn 2025.

Outcome

Lien Hoa Vong Nguyet delivered more than a beautiful festive decor—it solved the mall’s challenge: a contemporary-traditional concept, multifunctional as both stage and fairground. From lighting to colors to every detail, the space transformed Aeon Mall Ha Dong into one of the most vibrant destinations of Mid-Autumn 2025.