Client | Aeon Mall Hải Phòng Lê Chân

Agency | Gravity Vietnam

Design | Look Concept

Concept & Inspiration

Inspired by the magical Mid-Autumn Festival, this design concept takes you on an enchanting adventure into the whimsical "Wonderland of Kachi." Follow the story of Kachi and his friends as they embark on a quest to find the elusive full moon, getting lost in a mystical fairy world filled with friendly characters like the Moon Lady, Moon Rabbit, and mischievous fairies. This captivating narrative aims to recreate the nostalgic memories of the Mid-Autumn Festival for everyone in the digital age.

Concept & Inspiration

Inspired by the magical Mid-Autumn Festival, this design concept takes you on an enchanting adventure into the whimsical "Wonderland of Kachi." Follow the story of Kachi and his friends as they embark on a quest to find the elusive full moon, getting lost in a mystical fairy world filled with friendly characters like the Moon Lady, Moon Rabbit, and mischievous fairies. This captivating narrative aims to recreate the nostalgic memories of the Mid-Autumn Festival for everyone in the digital age.

Concept & Inspiration

Inspired by the magical Mid-Autumn Festival, this design concept takes you on an enchanting adventure into the whimsical "Wonderland of Kachi." Follow the story of Kachi and his friends as they embark on a quest to find the elusive full moon, getting lost in a mystical fairy world filled with friendly characters like the Moon Lady, Moon Rabbit, and mischievous fairies. This captivating narrative aims to recreate the nostalgic memories of the Mid-Autumn Festival for everyone in the digital age.

Moodboard

Warm autumnal tones of yellow, orange, and green evoke the cozy feeling of fall.​​​​​​​

Moodboard

Warm autumnal tones of yellow, orange, and green evoke the cozy feeling of fall.​​​​​​​

Moodboard

Warm autumnal tones of yellow, orange, and green evoke the cozy feeling of fall.​​​​​​​

Sketch

Iconic Mid-Autumn Festival elements like stylized lanterns, the glowing moon, and natural motifs like trees and flowers transport visitors to a magical fairy realm. The main characters, Kachi sister and Kachi brother, are inspired by whimsical fairytale costumes. Kachi sister dons bird wings and carries a glowing lantern, while Kachi brother wields a magic wand and wears a unique robe. Supporting characters like the dragonfly, fairies, moon rabbit, and firefly bring the fairy world to life.

Sketch

Iconic Mid-Autumn Festival elements like stylized lanterns, the glowing moon, and natural motifs like trees and flowers transport visitors to a magical fairy realm. The main characters, Kachi sister and Kachi brother, are inspired by whimsical fairytale costumes. Kachi sister dons bird wings and carries a glowing lantern, while Kachi brother wields a magic wand and wears a unique robe. Supporting characters like the dragonfly, fairies, moon rabbit, and firefly bring the fairy world to life.

Sketch

Iconic Mid-Autumn Festival elements like stylized lanterns, the glowing moon, and natural motifs like trees and flowers transport visitors to a magical fairy realm. The main characters, Kachi sister and Kachi brother, are inspired by whimsical fairytale costumes. Kachi sister dons bird wings and carries a glowing lantern, while Kachi brother wields a magic wand and wears a unique robe. Supporting characters like the dragonfly, fairies, moon rabbit, and firefly bring the fairy world to life.

Thiết kế 3D

On the 1st floor, the impressive decor highlight is a tunnel-like entrance that welcomes guests into the fairy world. The iconic Kachi brothers stand at the gate, inviting everyone to join their moonlit adventure. ​​​​​​​ Further down the aisle, a giant, glowing moon installation sets the perfect mid-autumn ambiance. The 3rd floor features a miniature fairy world centered around a massive, luminous moon sculpture. Stylized trees, flowers, and familiar lantern motifs create a sense of being lost in an enchanted realm.

Thiết kế 3D

On the 1st floor, the impressive decor highlight is a tunnel-like entrance that welcomes guests into the fairy world. The iconic Kachi brothers stand at the gate, inviting everyone to join their moonlit adventure. ​​​​​​​ Further down the aisle, a giant, glowing moon installation sets the perfect mid-autumn ambiance. The 3rd floor features a miniature fairy world centered around a massive, luminous moon sculpture. Stylized trees, flowers, and familiar lantern motifs create a sense of being lost in an enchanted realm.

Thiết kế 3D

On the 1st floor, the impressive decor highlight is a tunnel-like entrance that welcomes guests into the fairy world. The iconic Kachi brothers stand at the gate, inviting everyone to join their moonlit adventure. ​​​​​​​ Further down the aisle, a giant, glowing moon installation sets the perfect mid-autumn ambiance. The 3rd floor features a miniature fairy world centered around a massive, luminous moon sculpture. Stylized trees, flowers, and familiar lantern motifs create a sense of being lost in an enchanted realm.

COLLABORATE

No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi

Hanoi, Vietnam

© 2025 Look Concept. All rights reserved

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.