Client | Aeon Mall HPLC

Agency | Gravity Vietnam

Design | Look Concept

Concept & Inspiration

The major inspiration behind this project is the story of "Ocean Journey." It revolves around an albatross named Kachi, who acts as a companion to children, taking them on an adventurous exploration of the ocean at AEON Mall Hai Phong Le Chan. The storyline follows Kachi and the kids as they embark on a journey to discover new seas, encountering various marine creatures and experiencing the wonders of the underwater world. The decor scenes are designed to be immersive, allowing customers of all ages to not only admire the visuals but also engage with their senses through lively sound and light elements, creating an authentic and unforgettable experience.

Concept & Inspiration

The major inspiration behind this project is the story of "Ocean Journey." It revolves around an albatross named Kachi, who acts as a companion to children, taking them on an adventurous exploration of the ocean at AEON Mall Hai Phong Le Chan. The storyline follows Kachi and the kids as they embark on a journey to discover new seas, encountering various marine creatures and experiencing the wonders of the underwater world. The decor scenes are designed to be immersive, allowing customers of all ages to not only admire the visuals but also engage with their senses through lively sound and light elements, creating an authentic and unforgettable experience.

Concept & Inspiration

The major inspiration behind this project is the story of "Ocean Journey." It revolves around an albatross named Kachi, who acts as a companion to children, taking them on an adventurous exploration of the ocean at AEON Mall Hai Phong Le Chan. The storyline follows Kachi and the kids as they embark on a journey to discover new seas, encountering various marine creatures and experiencing the wonders of the underwater world. The decor scenes are designed to be immersive, allowing customers of all ages to not only admire the visuals but also engage with their senses through lively sound and light elements, creating an authentic and unforgettable experience.

Moodboard

The overall color palette for the project is centered around shades of blue, mimicking the hues of the ocean. Vibrant accents of orange and yellow are strategically incorporated to create eye-catching contrasts and highlight focal points.

Moodboard

The overall color palette for the project is centered around shades of blue, mimicking the hues of the ocean. Vibrant accents of orange and yellow are strategically incorporated to create eye-catching contrasts and highlight focal points.

Moodboard

The overall color palette for the project is centered around shades of blue, mimicking the hues of the ocean. Vibrant accents of orange and yellow are strategically incorporated to create eye-catching contrasts and highlight focal points.

Sketch

The overall aesthetic aims to transport visitors into an underwater realm, with realistic and enchanting elements that spark curiosity and excitement. The main character, Kachi the albatross. Other characters encountered along the journey include a whimsical octopus with a motorized system that moves to the rhythm of music, a hippocampus (seahorse), and an octopus submarine, adding to the sense of wonder and adventure.

Sketch

The overall aesthetic aims to transport visitors into an underwater realm, with realistic and enchanting elements that spark curiosity and excitement. The main character, Kachi the albatross. Other characters encountered along the journey include a whimsical octopus with a motorized system that moves to the rhythm of music, a hippocampus (seahorse), and an octopus submarine, adding to the sense of wonder and adventure.

Sketch

The overall aesthetic aims to transport visitors into an underwater realm, with realistic and enchanting elements that spark curiosity and excitement. The main character, Kachi the albatross. Other characters encountered along the journey include a whimsical octopus with a motorized system that moves to the rhythm of music, a hippocampus (seahorse), and an octopus submarine, adding to the sense of wonder and adventure.

3D Design

Kachi Travel Station - where customers can step inside a stylized ship called the "Pilo," shaped like a cute fish. This interactive element encourages visitors to explore and take photographs, enhancing the overall experience. Kachi Aquariuma majestic and mysterious tunnel that utilizes the existing dome architecture. The decor creates the illusion of being surrounded by sea creatures, coral, seaweed, and glowing jellyfish. The LED system in the dome is programmed to react to customer motion, simulating the movement of the ocean, while accompanying sounds, such as whale calls, further enhance the immersive experience.

3D Design

Kachi Travel Station - where customers can step inside a stylized ship called the "Pilo," shaped like a cute fish. This interactive element encourages visitors to explore and take photographs, enhancing the overall experience. Kachi Aquariuma majestic and mysterious tunnel that utilizes the existing dome architecture. The decor creates the illusion of being surrounded by sea creatures, coral, seaweed, and glowing jellyfish. The LED system in the dome is programmed to react to customer motion, simulating the movement of the ocean, while accompanying sounds, such as whale calls, further enhance the immersive experience.

3D Design

Kachi Travel Station - where customers can step inside a stylized ship called the "Pilo," shaped like a cute fish. This interactive element encourages visitors to explore and take photographs, enhancing the overall experience. Kachi Aquariuma majestic and mysterious tunnel that utilizes the existing dome architecture. The decor creates the illusion of being surrounded by sea creatures, coral, seaweed, and glowing jellyfish. The LED system in the dome is programmed to react to customer motion, simulating the movement of the ocean, while accompanying sounds, such as whale calls, further enhance the immersive experience.

COLLABORATE

No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi

Hanoi, Vietnam

© 2025 Look Concept. All rights reserved

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.