Christmas Decoration Vincom Times City
Client | Vincom
Agency | Đông Dương Decor
Design | Look Concept
Production | Look Concept
Concept & Inspiration
Vincom Christmas 2025 carried the message "Light Up Your Dreams", positioning each mall as an emotional destination for the holiday season. For Vincom Mega Mall Times City, Look approached the brief as an opening statement for the entire Vincom Christmas system. The creative direction centred on the moment of stepping through a festival threshold: where visitors leave the pace of everyday life and enter a warm, vibrant Christmas space with a genuinely international spirit. That threshold was not a literal door, but a large Merry Christmas arch that functions as a visual landmark and an emotional transition point from the moment visitors enter the central plaza.
Sketch
From the first sketches, the layout was organized along a symmetrical axis with the center as the visual anchor. Circular forms, arcs, and rotating structures run throughout, creating a sense of light, continuous movement that holds the festive spirit while maintaining the balance and composure a large public space requires.
3D Design
In the 3D phase, the Christmas space at Vincom Mega Mall Times City was rendered as a familiar seasonal touchpoint: light, color, and form working together to create an atmosphere that feels warm and easy to enter.
Real Photos
Visitors moving through the plaza were invited to slow down and engage rather than pass through. Different angles revealed different emotional layers, from the overall brightness of the full installation to the smaller decorative details that reward closer attention. For Look, the project was more than a Christmas décor cluster. It was the opening note of the 2025 holiday season, starting with a long-standing client partner and carrying the spirit of Christmas to millions of visitors across the Vincom network.
