Christmas Decoration Vincom Tran Duy Hung
Client | Vincom
Agency | Đông Dương Decor
Design | Look Concept
Concept & Inspiration
Vincom Christmas 2025 carried the message "Light Up Your Dreams", positioning each shopping center as an emotional destination for the holiday season. The design for Vincom Tran Duy Hung was built around the idea of an "open festival space", where familiar Christmas symbols are reorganized into a layout that breathes, has clear visual rhythm, and fits the architectural character of an urban mall. Rather than building a single theatrical centrepiece, Look took a restrained, coherent approach: each décor element visible enough to register, while also serving a functional role in guiding visitor movement and building emotional momentum through the space.
Sketch
From the first sketches, the overall layout was organized along a symmetrical axis with the center as the visual anchor. Circular forms, arcs, and rotating structures appear throughout, creating a sense of light, continuous movement that carries the spirit of the season while maintaining the balance and composure a large public space requires.
3D Design
The 3D design articulates the Christmas space as open, airy, and approachable. Décor clusters are arranged as individual visual resting points, enough to create a festive atmosphere without overwhelming the commercial environment. Forms were kept clean and detail-light, prioritizing clear silhouettes and the campaign's signature colors. This approach made the design adaptable to real-world build and operational conditions while holding the overall spirit of the Vincom Christmas 2025 campaign.
