
Da Nang Exhibition Booth
Client | People’s Committee of Da Nang City
Agency | MT Media
Design | Look Concept
Layout

Description
As part of the celebration of the 80th National Day, Look Concept proudly presents the design for the “Đà Nẵng – A New Era” exhibition, spanning an area of 510m². The space is envisioned as a journey through the flow of history, guiding visitors from the rich cultural identity of Quảng heritage to Da Nang’s aspirations for a breakthrough future. Seven immersive zones unfold one after another: from Marble Mountains, Cham Towers, and the ancient town of Hội An, to the Han River Bridge illuminated with vibrant LED technology, and finally, a digital era gateway enhanced with interactive effects. A key highlight is the main entrance, inspired by the Dragon Bridge and the stylized number 80, symbolizing ambition and progress. By integrating scale models, VR technology, LED systems, holograms, and art performances, Look Concept delivers a multi-sensory experience—a convergence of past, present, and future—telling the story of Da Nang’s transformation in a new era.

















