Client | People’s Committee of Da Nang City

Agency | MT Media

Design | Look Concept

Layout

Layout

Layout

Description

As part of the celebration of the 80th National Day, Look Concept proudly presents the design for the “Đà Nẵng – A New Era” exhibition, spanning an area of 510m². The space is envisioned as a journey through the flow of history, guiding visitors from the rich cultural identity of Quảng heritage to Da Nang’s aspirations for a breakthrough future. Seven immersive zones unfold one after another: from Marble Mountains, Cham Towers, and the ancient town of Hội An, to the Han River Bridge illuminated with vibrant LED technology, and finally, a digital era gateway enhanced with interactive effects. A key highlight is the main entrance, inspired by the Dragon Bridge and the stylized number 80, symbolizing ambition and progress. By integrating scale models, VR technology, LED systems, holograms, and art performances, Look Concept delivers a multi-sensory experience—a convergence of past, present, and future—telling the story of Da Nang’s transformation in a new era.

Description

As part of the celebration of the 80th National Day, Look Concept proudly presents the design for the “Đà Nẵng – A New Era” exhibition, spanning an area of 510m². The space is envisioned as a journey through the flow of history, guiding visitors from the rich cultural identity of Quảng heritage to Da Nang’s aspirations for a breakthrough future. Seven immersive zones unfold one after another: from Marble Mountains, Cham Towers, and the ancient town of Hội An, to the Han River Bridge illuminated with vibrant LED technology, and finally, a digital era gateway enhanced with interactive effects. A key highlight is the main entrance, inspired by the Dragon Bridge and the stylized number 80, symbolizing ambition and progress. By integrating scale models, VR technology, LED systems, holograms, and art performances, Look Concept delivers a multi-sensory experience—a convergence of past, present, and future—telling the story of Da Nang’s transformation in a new era.

Description

As part of the celebration of the 80th National Day, Look Concept proudly presents the design for the “Đà Nẵng – A New Era” exhibition, spanning an area of 510m². The space is envisioned as a journey through the flow of history, guiding visitors from the rich cultural identity of Quảng heritage to Da Nang’s aspirations for a breakthrough future. Seven immersive zones unfold one after another: from Marble Mountains, Cham Towers, and the ancient town of Hội An, to the Han River Bridge illuminated with vibrant LED technology, and finally, a digital era gateway enhanced with interactive effects. A key highlight is the main entrance, inspired by the Dragon Bridge and the stylized number 80, symbolizing ambition and progress. By integrating scale models, VR technology, LED systems, holograms, and art performances, Look Concept delivers a multi-sensory experience—a convergence of past, present, and future—telling the story of Da Nang’s transformation in a new era.

COLLABORATE

No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi

Hanoi, Vietnam

© 2025 Look Concept. All rights reserved

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.