Client | Flamingo

Agency | Gravity Vietnam

Design | Look Concept

Concept & Inspiration

Inspired by Marvel’s idea of the “multiverse,” Maze of Light reimagines Flamingo’s surreal living spaces through a dreamlike narrative. In the story, Lala enters the “Bubble Lagoon” – a place that connects different realities. Each time she touches a bubble, a new world appears before her eyes: a forest of blossoms, a futuristic habitat, or even a negative world where Flamingo’s signature colors are transformed into their opposite spectrum. This narrative forms the creative backbone, guiding the design of every space inside the labyrinth.

Concept & Inspiration

Inspired by Marvel’s idea of the “multiverse,” Maze of Light reimagines Flamingo’s surreal living spaces through a dreamlike narrative. In the story, Lala enters the “Bubble Lagoon” – a place that connects different realities. Each time she touches a bubble, a new world appears before her eyes: a forest of blossoms, a futuristic habitat, or even a negative world where Flamingo’s signature colors are transformed into their opposite spectrum. This narrative forms the creative backbone, guiding the design of every space inside the labyrinth.

Concept & Inspiration

Inspired by Marvel’s idea of the “multiverse,” Maze of Light reimagines Flamingo’s surreal living spaces through a dreamlike narrative. In the story, Lala enters the “Bubble Lagoon” – a place that connects different realities. Each time she touches a bubble, a new world appears before her eyes: a forest of blossoms, a futuristic habitat, or even a negative world where Flamingo’s signature colors are transformed into their opposite spectrum. This narrative forms the creative backbone, guiding the design of every space inside the labyrinth.

Layout

Negative World – Mapping Room A room powered by 3D mapping technology, where every surface comes alive with vivid projections. Visitors can touch and interact with the visuals, watching them move and react to their gestures. They can even draw their own creations, which are instantly transformed into part of the immersive display – turning spectators into co-creators of the space. Clouds Paradise A poetic space filled with floating foam and hydrogen spheres, illuminated by programmable LEDs. Each touch makes the “clouds” shift color and mood, creating a magical interplay of light and motion. The scene evokes a dreamy, weightless sensation – as if stepping into a fairy-tale sky. Lantern Garden Hundreds of lanterns hang suspended in the air, glowing with gradient LED light. The interplay of darkness and soft illumination creates an intimate, romantic atmosphere. Visitors can capture the moment with an instant photo printer, taking home a tangible memory of their walk through this enchanted garden. Meteor Planet An immersive cosmic landscape where LED-lit walls, ceilings, and installations transform into a galaxy of shooting stars. Guests can lie back to watch constellations shimmer above, or wander through glowing trails of meteor light. With programmable full-color LED technology, the entire atmosphere shifts dynamically, blurring the line between earth and outer space.

Layout

Negative World – Mapping Room A room powered by 3D mapping technology, where every surface comes alive with vivid projections. Visitors can touch and interact with the visuals, watching them move and react to their gestures. They can even draw their own creations, which are instantly transformed into part of the immersive display – turning spectators into co-creators of the space. Clouds Paradise A poetic space filled with floating foam and hydrogen spheres, illuminated by programmable LEDs. Each touch makes the “clouds” shift color and mood, creating a magical interplay of light and motion. The scene evokes a dreamy, weightless sensation – as if stepping into a fairy-tale sky. Lantern Garden Hundreds of lanterns hang suspended in the air, glowing with gradient LED light. The interplay of darkness and soft illumination creates an intimate, romantic atmosphere. Visitors can capture the moment with an instant photo printer, taking home a tangible memory of their walk through this enchanted garden. Meteor Planet An immersive cosmic landscape where LED-lit walls, ceilings, and installations transform into a galaxy of shooting stars. Guests can lie back to watch constellations shimmer above, or wander through glowing trails of meteor light. With programmable full-color LED technology, the entire atmosphere shifts dynamically, blurring the line between earth and outer space.

Layout

Negative World – Mapping Room A room powered by 3D mapping technology, where every surface comes alive with vivid projections. Visitors can touch and interact with the visuals, watching them move and react to their gestures. They can even draw their own creations, which are instantly transformed into part of the immersive display – turning spectators into co-creators of the space. Clouds Paradise A poetic space filled with floating foam and hydrogen spheres, illuminated by programmable LEDs. Each touch makes the “clouds” shift color and mood, creating a magical interplay of light and motion. The scene evokes a dreamy, weightless sensation – as if stepping into a fairy-tale sky. Lantern Garden Hundreds of lanterns hang suspended in the air, glowing with gradient LED light. The interplay of darkness and soft illumination creates an intimate, romantic atmosphere. Visitors can capture the moment with an instant photo printer, taking home a tangible memory of their walk through this enchanted garden. Meteor Planet An immersive cosmic landscape where LED-lit walls, ceilings, and installations transform into a galaxy of shooting stars. Guests can lie back to watch constellations shimmer above, or wander through glowing trails of meteor light. With programmable full-color LED technology, the entire atmosphere shifts dynamically, blurring the line between earth and outer space.

3D Design

3D Design

3D Design

COLLABORATE

No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi

Hanoi, Vietnam

© 2025 Look Concept. All rights reserved

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.