GHN VILOG 2026 Booth
Client | GHN
Agency | Ailyak
Design | Look Concept
Production | Look Concept
Concept & Inspiration
The project coincided with GHN's official rebrand, so the booth needed to carry the momentum of that moment rather than function as a standard exhibition space. Look Concept drew directly from the arrow shape in GHN's new logo as the core visual reference. That arrow became a system of industrial lines and forms, sharp and deliberate, forming the booth's main structure. Paired with LED lighting running through the space, the overall design reads as motion and speed, the defining traits of logistics. The booth's center was built to hold an actual GHN truck, placed as a real object within the exhibition space. It was a deliberate choice: using the real vehicle instead of a rendering or scale model gave the brand story more weight and authenticity.
3D Design
Look Concept developed detailed 3D renders for the full arrow-shape structure and LED system, verifying the design before construction. This stage also solved the technical challenge of fitting an actual truck into the booth's center, working out clearance, load-bearing structure, and access to match the real site conditions.
Real Photos
The booth was built by a team of over 80 people, working to bring the full scope of construction in on schedule. Technical detailing, LED strips, and heavy load-bearing structures were assembled to match the 3D renders exactly, including safely landing the actual truck in its designed center position. The project marked a step forward for Look Concept as a full-service production and construction partner, not just a design studio.
