Client | Vietnam Airlines

Agency | MT Media

Design | Look Concept

Concept

The stage design for Vietnam Airlines' 25th Anniversary of the Golden Lotus draws inspiration from vinyl records, creating a perfect metaphor for the harmonious blend of tradition and modernity. The concept revolves around three main components: a vinyl disc on the left representing the past 25 years of achievements, a vinyl disc on the right symbolizing the promising future, and a dynamic timeline flow connecting these two temporal points.

Concept

The stage design for Vietnam Airlines' 25th Anniversary of the Golden Lotus draws inspiration from vinyl records, creating a perfect metaphor for the harmonious blend of tradition and modernity. The concept revolves around three main components: a vinyl disc on the left representing the past 25 years of achievements, a vinyl disc on the right symbolizing the promising future, and a dynamic timeline flow connecting these two temporal points.

Concept

The stage design for Vietnam Airlines' 25th Anniversary of the Golden Lotus draws inspiration from vinyl records, creating a perfect metaphor for the harmonious blend of tradition and modernity. The concept revolves around three main components: a vinyl disc on the left representing the past 25 years of achievements, a vinyl disc on the right symbolizing the promising future, and a dynamic timeline flow connecting these two temporal points.

Moodboard

The stage design incorporates a carefully curated color palette that carries deep symbolic meaning: Black & Dark Blue: Represents the foundation and rich history of Vietnam Airlines' past 25 years, embodying memories and achievements Bright Blue: Symbolizes growth, continuity, and future possibilities Golden Accents: Reflects the prestige of the Golden Lotus program and brand excellence Lotus Pink: Incorporates Vietnam Airlines' iconic lotus imagery, adding warmth and cultural significance

Moodboard

The stage design incorporates a carefully curated color palette that carries deep symbolic meaning: Black & Dark Blue: Represents the foundation and rich history of Vietnam Airlines' past 25 years, embodying memories and achievements Bright Blue: Symbolizes growth, continuity, and future possibilities Golden Accents: Reflects the prestige of the Golden Lotus program and brand excellence Lotus Pink: Incorporates Vietnam Airlines' iconic lotus imagery, adding warmth and cultural significance

Moodboard

The stage design incorporates a carefully curated color palette that carries deep symbolic meaning: Black & Dark Blue: Represents the foundation and rich history of Vietnam Airlines' past 25 years, embodying memories and achievements Bright Blue: Symbolizes growth, continuity, and future possibilities Golden Accents: Reflects the prestige of the Golden Lotus program and brand excellence Lotus Pink: Incorporates Vietnam Airlines' iconic lotus imagery, adding warmth and cultural significance

Sketch

The stage layout creates a narrative journey through time, with each element carefully positioned to tell the story of Vietnam Airlines' legacy: Left Section: Features a vinyl record design showcasing "Harmony of Miles Life," representing the foundation years Central Area: Displays a flowing timeline with the Vietnam Airlines Lotus Miles branding and dynamic visual elements Right Section: Presents "25 Years Cherishing Rewards," highlighting the future vision Stage vietnam airlines Lotus design Dynamic LED backdrop displaying vibrant lotus imagery Sophisticated lighting design with focused beam lights creating depth and atmosphere Custom-designed circular platforms echoing the vinyl record motif Integrated brand elements seamlessly woven into the structural design

Sketch

The stage layout creates a narrative journey through time, with each element carefully positioned to tell the story of Vietnam Airlines' legacy: Left Section: Features a vinyl record design showcasing "Harmony of Miles Life," representing the foundation years Central Area: Displays a flowing timeline with the Vietnam Airlines Lotus Miles branding and dynamic visual elements Right Section: Presents "25 Years Cherishing Rewards," highlighting the future vision Stage vietnam airlines Lotus design Dynamic LED backdrop displaying vibrant lotus imagery Sophisticated lighting design with focused beam lights creating depth and atmosphere Custom-designed circular platforms echoing the vinyl record motif Integrated brand elements seamlessly woven into the structural design

Sketch

The stage layout creates a narrative journey through time, with each element carefully positioned to tell the story of Vietnam Airlines' legacy: Left Section: Features a vinyl record design showcasing "Harmony of Miles Life," representing the foundation years Central Area: Displays a flowing timeline with the Vietnam Airlines Lotus Miles branding and dynamic visual elements Right Section: Presents "25 Years Cherishing Rewards," highlighting the future vision Stage vietnam airlines Lotus design Dynamic LED backdrop displaying vibrant lotus imagery Sophisticated lighting design with focused beam lights creating depth and atmosphere Custom-designed circular platforms echoing the vinyl record motif Integrated brand elements seamlessly woven into the structural design

3D Design

The final design manifests as a harmonious blend of various elements: Timeline Flow: A central, curved structure symbolizing the continuous journey of Vietnam Airlines Lighting Design: Multiple layers of lighting create depth and dimension, with blue beams adding dramatic effect Stage Layout: Multi-level platforms provide dynamic presentation spaces Visual Integration: LED screens showcase brand content and create immersive backgrounds

3D Design

The final design manifests as a harmonious blend of various elements: Timeline Flow: A central, curved structure symbolizing the continuous journey of Vietnam Airlines Lighting Design: Multiple layers of lighting create depth and dimension, with blue beams adding dramatic effect Stage Layout: Multi-level platforms provide dynamic presentation spaces Visual Integration: LED screens showcase brand content and create immersive backgrounds

3D Design

The final design manifests as a harmonious blend of various elements: Timeline Flow: A central, curved structure symbolizing the continuous journey of Vietnam Airlines Lighting Design: Multiple layers of lighting create depth and dimension, with blue beams adding dramatic effect Stage Layout: Multi-level platforms provide dynamic presentation spaces Visual Integration: LED screens showcase brand content and create immersive backgrounds

Outcome

Outcome

Outcome

COLLABORATE

No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi

Hanoi, Vietnam

© 2025 Look Concept. All rights reserved

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.