The exhibition space is designed with a modern and creative spirit, reflecting HP’s pioneering technological identity. From the entrance, geometric blue-and-white structures combined with LED lighting create a youthful, dynamic appearance aligned with the brand’s global identity. Inside, the open-flow layout allows visitors to seamlessly explore the latest HP products and innovations. LED walls, motion graphics, and bold diagonal compositions generate striking visual effects, emphasizing HP’s core DNA of technology and innovation. More than just a showcase, the design acts as a “brand journey”, where visitors are invited to connect, discover, and experience the essence of the “future of technology” that HP is shaping in Vietnam.