Samsung Festival Music - Look Concept

Concept

“Together We Can: Decoding the Rubik’s Cube” emphasizes the power of unity in overcoming challenges. The Rubik’s Cube is not only a game of intellect but also a symbol of teamwork. When facing complex problems, each piece of the cube represents a team member—each bringing unique skills and perspectives. Together, we explore how collaboration, knowledge sharing, and mutual support enable us to find solutions and overcome any adversity as one.

Concept

“Together We Can: Decoding the Rubik’s Cube” emphasizes the power of unity in overcoming challenges. The Rubik’s Cube is not only a game of intellect but also a symbol of teamwork. When facing complex problems, each piece of the cube represents a team member—each bringing unique skills and perspectives. Together, we explore how collaboration, knowledge sharing, and mutual support enable us to find solutions and overcome any adversity as one.

Concept

“Together We Can: Decoding the Rubik’s Cube” emphasizes the power of unity in overcoming challenges. The Rubik’s Cube is not only a game of intellect but also a symbol of teamwork. When facing complex problems, each piece of the cube represents a team member—each bringing unique skills and perspectives. Together, we explore how collaboration, knowledge sharing, and mutual support enable us to find solutions and overcome any adversity as one.

Moodboard

Moodboard

Moodboard

Sketch

Sketch

Sketch

3D Design

The central stage system is composed of multiple stacked cubic layers, combined with dynamic lighting and multi-dimensional LED screens, evoking the image of continuously rotating Rubik’s Cube faces — a symbol of creativity, connection, and collaboration. The open spatial layout, illuminated by vibrant shades of purple, blue, and pink, spreads energy across the audience area, creating a lively, festival-like atmosphere. The overall design embodies Samsung’s spirit of unity and collective strength: when each individual — like a piece of the Rubik’s Cube — comes together in harmony, we can create a complete picture and break through every limit.

3D Design

The central stage system is composed of multiple stacked cubic layers, combined with dynamic lighting and multi-dimensional LED screens, evoking the image of continuously rotating Rubik’s Cube faces — a symbol of creativity, connection, and collaboration. The open spatial layout, illuminated by vibrant shades of purple, blue, and pink, spreads energy across the audience area, creating a lively, festival-like atmosphere. The overall design embodies Samsung’s spirit of unity and collective strength: when each individual — like a piece of the Rubik’s Cube — comes together in harmony, we can create a complete picture and break through every limit.

3D Design

The central stage system is composed of multiple stacked cubic layers, combined with dynamic lighting and multi-dimensional LED screens, evoking the image of continuously rotating Rubik’s Cube faces — a symbol of creativity, connection, and collaboration. The open spatial layout, illuminated by vibrant shades of purple, blue, and pink, spreads energy across the audience area, creating a lively, festival-like atmosphere. The overall design embodies Samsung’s spirit of unity and collective strength: when each individual — like a piece of the Rubik’s Cube — comes together in harmony, we can create a complete picture and break through every limit.