SC VivoCity Christmas Decoration
Client | SC VivoCity
Agency | Gravity Vietnam
Design | Look Concept
Concept
The holiday decorations transported visitors to the whimsical, magical world of Santa's home in the North Pole. The inspiration drew from the beloved Christmas lore and fantasy of Santa's village coming alive - a place where kids' imagination and festive spirits soar. It aimed to immerse families in an interactive storybook experience brimming with delightful surprises at every turn.
Moodboard
Festive Reds & Greens capture the traditional Christmas spirit with a vibrant red and green base. Whimsical Accents incorporate playful touches of gold, silver, and blues for a touch of winter magic. Warm Glow balances the vibrancy with soft yellows and oranges to evoke the warmth of Santa's workshop.
Sketch
3D Design
The massive central installation, dubbed Santa's Magical Christmas Land, formed an awe-inspiring 360-degree environment rendered in a visually striking 3D style. Sculpted into smooth, larger-than-life whimsical formations, the shapes mimicked iconic Christmas elements like towering candy ribbon lollipops and ornament-adorned trees. Some pieces showcased interactive elements like controllable lights and moving gears. Strategic vantage points offered memorable family photo moments, ensuring the 3D-effect delivered an unforgettable holiday escapade. The dreamy, toyetic aesthetic beckoned visitors to roam around and experience Santa's world up close. Suspended decor pieces soaring overhead reinforced the sense of stepping into a vertiginous Christmas fantasyland.
