SC VivoCity Summer Decoration

Concept

This summer decoration project for SC VivoCity mall draws inspiration from the concept of "recreation" - RE:CREATE A VIBRANT SUMMER OF YOUR OWN - and the vibrant energy of summer. It aims to transform the mall into a playful and interactive wonderland, where families and children can rediscover the joy of summer through creative expression, exploration, and shared experiences.

Concept

This summer decoration project for SC VivoCity mall draws inspiration from the concept of "recreation" - RE:CREATE A VIBRANT SUMMER OF YOUR OWN - and the vibrant energy of summer. It aims to transform the mall into a playful and interactive wonderland, where families and children can rediscover the joy of summer through creative expression, exploration, and shared experiences.

Concept

This summer decoration project for SC VivoCity mall draws inspiration from the concept of "recreation" - RE:CREATE A VIBRANT SUMMER OF YOUR OWN - and the vibrant energy of summer. It aims to transform the mall into a playful and interactive wonderland, where families and children can rediscover the joy of summer through creative expression, exploration, and shared experiences.

Moodboard

The mood drew heavily from the energetic, lively spirit of summer. The bold, saturated color palette represented different summertime elements like creativity (oranges/yellows), vibrance (pinks/magentas) and youthful energy (blues/greens). Graphics utilized clean lines and geometric patterns, reminiscent of puzzle pieces interlockingly coming together into one festive form.

Moodboard

The mood drew heavily from the energetic, lively spirit of summer. The bold, saturated color palette represented different summertime elements like creativity (oranges/yellows), vibrance (pinks/magentas) and youthful energy (blues/greens). Graphics utilized clean lines and geometric patterns, reminiscent of puzzle pieces interlockingly coming together into one festive form.

Moodboard

The mood drew heavily from the energetic, lively spirit of summer. The bold, saturated color palette represented different summertime elements like creativity (oranges/yellows), vibrance (pinks/magentas) and youthful energy (blues/greens). Graphics utilized clean lines and geometric patterns, reminiscent of puzzle pieces interlockingly coming together into one festive form.

Sketch

The sketch highlighted the incorporation of traditional Vietnamese elements, such as the mythical unicorn and animal lanterns, capturing the spirit of the mid-autumn festival. Intricate patterns and motifs found on silk dress lanterns are reinterpreted into stylized, rhythmic designs. The distinctive curved shapes of traditional cloud pattern inspire flowing, serpentine forms.

Sketch

The sketch highlighted the incorporation of traditional Vietnamese elements, such as the mythical unicorn and animal lanterns, capturing the spirit of the mid-autumn festival. Intricate patterns and motifs found on silk dress lanterns are reinterpreted into stylized, rhythmic designs. The distinctive curved shapes of traditional cloud pattern inspire flowing, serpentine forms.

Sketch

The sketch highlighted the incorporation of traditional Vietnamese elements, such as the mythical unicorn and animal lanterns, capturing the spirit of the mid-autumn festival. Intricate patterns and motifs found on silk dress lanterns are reinterpreted into stylized, rhythmic designs. The distinctive curved shapes of traditional cloud pattern inspire flowing, serpentine forms.

3D Design

The massive central installation, the "Colorful Land of Creativity", served as a captivating 360-degree play environment. Rendered in a visually striking 3D style with bold colors and abstract, sculpture-like forms, the assorted geometric shapes and patterns created an immersive, energetic backdrop. Some shapes mimicked larger-than-life summertime objects like towering melted popsicles or sliced watermelons.

3D Design

The massive central installation, the "Colorful Land of Creativity", served as a captivating 360-degree play environment. Rendered in a visually striking 3D style with bold colors and abstract, sculpture-like forms, the assorted geometric shapes and patterns created an immersive, energetic backdrop. Some shapes mimicked larger-than-life summertime objects like towering melted popsicles or sliced watermelons.

3D Design

The massive central installation, the "Colorful Land of Creativity", served as a captivating 360-degree play environment. Rendered in a visually striking 3D style with bold colors and abstract, sculpture-like forms, the assorted geometric shapes and patterns created an immersive, energetic backdrop. Some shapes mimicked larger-than-life summertime objects like towering melted popsicles or sliced watermelons.