Client | Dell

Agency | MT Media

Design | Look Concept

Description

ChatGPT đã nói: The Dell Gaming pavilion is designed as a seamless experiential space, where light and form serve as the primary design language. Instead of relying heavily on 2D artworks, the design team focused on spatial structure, dynamic LED lighting, and contrasting surfaces to capture the high-tech and futuristic spirit of the Alienware brand. The layout is divided into three main zones: the Alienware Zone, the G-Series Zone, and the VR Zone—each distinct yet interconnected through a continuous flow of experience. The highlight of the space lies in the large-format LED screen and the interactive VR area, offering visitors a chance to fully immerse themselves in a vibrant gaming universe. Dominated by blue and purple tones, the pavilion not only embodies the visual identity of Dell Gaming but also transforms into a visual playground, where technology, light, and experience converge as one.

Description

ChatGPT đã nói: The Dell Gaming pavilion is designed as a seamless experiential space, where light and form serve as the primary design language. Instead of relying heavily on 2D artworks, the design team focused on spatial structure, dynamic LED lighting, and contrasting surfaces to capture the high-tech and futuristic spirit of the Alienware brand. The layout is divided into three main zones: the Alienware Zone, the G-Series Zone, and the VR Zone—each distinct yet interconnected through a continuous flow of experience. The highlight of the space lies in the large-format LED screen and the interactive VR area, offering visitors a chance to fully immerse themselves in a vibrant gaming universe. Dominated by blue and purple tones, the pavilion not only embodies the visual identity of Dell Gaming but also transforms into a visual playground, where technology, light, and experience converge as one.

Description

ChatGPT đã nói: The Dell Gaming pavilion is designed as a seamless experiential space, where light and form serve as the primary design language. Instead of relying heavily on 2D artworks, the design team focused on spatial structure, dynamic LED lighting, and contrasting surfaces to capture the high-tech and futuristic spirit of the Alienware brand. The layout is divided into three main zones: the Alienware Zone, the G-Series Zone, and the VR Zone—each distinct yet interconnected through a continuous flow of experience. The highlight of the space lies in the large-format LED screen and the interactive VR area, offering visitors a chance to fully immerse themselves in a vibrant gaming universe. Dominated by blue and purple tones, the pavilion not only embodies the visual identity of Dell Gaming but also transforms into a visual playground, where technology, light, and experience converge as one.

COLLABORATE

No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi

Hanoi, Vietnam

© 2025 Look Concept. All rights reserved

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC

Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội

Hanoi, Vietnam

© 2025 Look Concept. Toàn quyền bảo lưu.