
Vietnam Airline 5 AM Concert
Client | Vietnam Airlines
Agency | MT Media
Design | Look Concept
Concept
Inspired by the purest moment of the day in the misty city of Da Lat, the “Dawn” concept offers a harmonious blend of music and nature through its visual design. The stage is crafted to reflect Da Lat’s iconic mountainous landscape and the rising sun. Stylized piano keys form mountain peaks, while floating musical notes mimic the early morning soundscape. The color palette (orange, yellow, and blue) captures the transition from night to day, evoking softness and serenity. This stage is not just a concert venue but a sensory journey, awakening every feeling as the first light of day breaks through the morning mist.
3D Design






