
Layout

Layout

Layout

Description
Inspired by the symbol of the pen – the truthful voice of the era, the Vietnam News Agency (VNA) pavilion, part of the A80 Exhibition, stands out with its stylized pointed roof and a color palette of blue, white, and red, reflecting strong national identity. The U-shaped open layout is organized into multiple experiential layers: at the center, a large LED screen integrated with a stage area serves as a visual focal point and an interactive hub. Both sides of the pavilion feature soft, curving surfaces that guide visitors through a journey from historical milestones to modern media. Elements such as film rolls, data wave motifs, and flowing red ribbons evoke the continuous stream of information. The modern architectural form, accentuated by blue lighting, creates an atmosphere that is both dignified and approachable. More than just an exhibition space, the pavilion embodies the pioneering spirit of VNA, celebrating 80 years of steadfast presence and contribution alongside the nation’s development.



Description
Inspired by the symbol of the pen – the truthful voice of the era, the Vietnam News Agency (VNA) pavilion, part of the A80 Exhibition, stands out with its stylized pointed roof and a color palette of blue, white, and red, reflecting strong national identity. The U-shaped open layout is organized into multiple experiential layers: at the center, a large LED screen integrated with a stage area serves as a visual focal point and an interactive hub. Both sides of the pavilion feature soft, curving surfaces that guide visitors through a journey from historical milestones to modern media. Elements such as film rolls, data wave motifs, and flowing red ribbons evoke the continuous stream of information. The modern architectural form, accentuated by blue lighting, creates an atmosphere that is both dignified and approachable. More than just an exhibition space, the pavilion embodies the pioneering spirit of VNA, celebrating 80 years of steadfast presence and contribution alongside the nation’s development.



Description
Inspired by the symbol of the pen – the truthful voice of the era, the Vietnam News Agency (VNA) pavilion, part of the A80 Exhibition, stands out with its stylized pointed roof and a color palette of blue, white, and red, reflecting strong national identity. The U-shaped open layout is organized into multiple experiential layers: at the center, a large LED screen integrated with a stage area serves as a visual focal point and an interactive hub. Both sides of the pavilion feature soft, curving surfaces that guide visitors through a journey from historical milestones to modern media. Elements such as film rolls, data wave motifs, and flowing red ribbons evoke the continuous stream of information. The modern architectural form, accentuated by blue lighting, creates an atmosphere that is both dignified and approachable. More than just an exhibition space, the pavilion embodies the pioneering spirit of VNA, celebrating 80 years of steadfast presence and contribution alongside the nation’s development.































COLLABORATE
No. 1, Alley 260, Đội Cấn Street, Ngọc Hà Ward, Ba Đình District, Hanoi
Hanoi, Vietnam
© 2025 Look Concept. All rights reserved

HỢP TÁC
Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội
Hanoi, Vietnam
© 2025 Look Concept. Toàn quyền bảo lưu.

HỢP TÁC
Số 1, Ngõ 260, Phố Đội Cấn, Phường Ngọc Hà, TP. Hà Nội
Hanoi, Vietnam
© 2025 Look Concept. Toàn quyền bảo lưu.