Viettel Lunar New Year 2026

The first touchpoint sits right on the building's facade, where Moochi directed the decor to work as spring's opening greeting. Look Concept built that idea into bursts of radiating forms across the modern architecture, fireworks captured mid-explosion from multiple directions, carrying Viettel's red across the whole facade in the spirit of the new year's arrival. Move into the main lobby and the story shifts pace. Following Moochi's direction, Look Concept developed the Horse, this year's zodiac symbol, into a contemporary sculptural form inspired by the large-scale work of Damon Hyldreth, where mass is built from the movement of line itself. This Horse doesn't stand still: its body arcs upward, its spiral base reads like it's gathering momentum, and layered materials interlock to suggest force compressed and released in the same instant. The full sculpture is finished in red, carried directly from Viettel's brand palette, using a specialized coating that shifts tone with viewing angle and the lobby's actual light. From facade to lobby, this year's Tết space reads as one continuous journey: opening with a bright greeting, closing on the image of a new year already picking up speed.