VTC Booth Vietnam GameVerse 2025

Concept & Inspiration

The starting point for VTC’s booth at Vietnam GameVerse 2025 was the idea of “Culture Meets Future” – a space where heritage and technology converge. Look Concept chose the Chim Lạc as the central symbol, not only because it is a timeless emblem of Vietnamese culture, but also for its metaphorical meaning: a symbol of belief and aspiration. Within the context of a gaming event, Chim Lạc transcends its traditional form and becomes a new design language – a way of saying that gaming is culture, not just entertainment. This concept acted as the guiding “soul” of the entire project, shaping the layout, lighting, color palette, and the multi-layered experience awaiting visitors.

Concept & Inspiration

The starting point for VTC’s booth at Vietnam GameVerse 2025 was the idea of “Culture Meets Future” – a space where heritage and technology converge. Look Concept chose the Chim Lạc as the central symbol, not only because it is a timeless emblem of Vietnamese culture, but also for its metaphorical meaning: a symbol of belief and aspiration. Within the context of a gaming event, Chim Lạc transcends its traditional form and becomes a new design language – a way of saying that gaming is culture, not just entertainment. This concept acted as the guiding “soul” of the entire project, shaping the layout, lighting, color palette, and the multi-layered experience awaiting visitors.

Concept & Inspiration

The starting point for VTC’s booth at Vietnam GameVerse 2025 was the idea of “Culture Meets Future” – a space where heritage and technology converge. Look Concept chose the Chim Lạc as the central symbol, not only because it is a timeless emblem of Vietnamese culture, but also for its metaphorical meaning: a symbol of belief and aspiration. Within the context of a gaming event, Chim Lạc transcends its traditional form and becomes a new design language – a way of saying that gaming is culture, not just entertainment. This concept acted as the guiding “soul” of the entire project, shaping the layout, lighting, color palette, and the multi-layered experience awaiting visitors.

Moodboard

The moodboard centered on blending the Chim Lạc motif with the aesthetics of contemporary technology. Stylized wings were transformed into sharp geometric forms, evoking motion and ambition. The palette combined electric blue, neon purple, and black, accented with vivid orange and yellow, creating an atmosphere that is both modern and energetic. Materials such as LED lighting, metallic textures, and esports room references emphasized the technological layer. Altogether, the moodboard encapsulated the spirit of “Culture Meets Future”: heritage reinterpreted through a digital lens, where games are not only entertainment but an integral part of modern culture.

Moodboard

The moodboard centered on blending the Chim Lạc motif with the aesthetics of contemporary technology. Stylized wings were transformed into sharp geometric forms, evoking motion and ambition. The palette combined electric blue, neon purple, and black, accented with vivid orange and yellow, creating an atmosphere that is both modern and energetic. Materials such as LED lighting, metallic textures, and esports room references emphasized the technological layer. Altogether, the moodboard encapsulated the spirit of “Culture Meets Future”: heritage reinterpreted through a digital lens, where games are not only entertainment but an integral part of modern culture.

Moodboard

The moodboard centered on blending the Chim Lạc motif with the aesthetics of contemporary technology. Stylized wings were transformed into sharp geometric forms, evoking motion and ambition. The palette combined electric blue, neon purple, and black, accented with vivid orange and yellow, creating an atmosphere that is both modern and energetic. Materials such as LED lighting, metallic textures, and esports room references emphasized the technological layer. Altogether, the moodboard encapsulated the spirit of “Culture Meets Future”: heritage reinterpreted through a digital lens, where games are not only entertainment but an integral part of modern culture.

Sketch

The first sketches translated the concept into a clear spatial framework. At the heart of the pavilion was a central LED stage, surrounded by dedicated areas for PC and mobile gaming, an interactive giveaway booth, and bold typographic statements. Towering above it all, the Chim Lạc circled the main stage – a cultural symbol reimagined through futuristic design. The sketch defined the visitor journey, ensuring seamless connections between functional zones while preserving the conceptual narrative of “Culture Meets Future.”

Sketch

The first sketches translated the concept into a clear spatial framework. At the heart of the pavilion was a central LED stage, surrounded by dedicated areas for PC and mobile gaming, an interactive giveaway booth, and bold typographic statements. Towering above it all, the Chim Lạc circled the main stage – a cultural symbol reimagined through futuristic design. The sketch defined the visitor journey, ensuring seamless connections between functional zones while preserving the conceptual narrative of “Culture Meets Future.”

Sketch

The first sketches translated the concept into a clear spatial framework. At the heart of the pavilion was a central LED stage, surrounded by dedicated areas for PC and mobile gaming, an interactive giveaway booth, and bold typographic statements. Towering above it all, the Chim Lạc circled the main stage – a cultural symbol reimagined through futuristic design. The sketch defined the visitor journey, ensuring seamless connections between functional zones while preserving the conceptual narrative of “Culture Meets Future.”

Thiết kế 3D

From sketches, the design quickly evolved into detailed 3D layouts, balancing symbolic expression with feasibility. The Chim Lạc was elevated above a glowing LED ring – acting as both a guiding emblem and a striking visual landmark. Functional zones were built with minimal geometric forms, framed by LED lines that connected every corner back to the center. This stage of development clarified materials, light play, and the way visitors would interact with the pavilion. Brought to life at the exhibition, the VTC booth delivered an immersive, symbolic, and youthful space true to its original vision. The dynamic Chim Lạc centerpiece became an iconic visual anchor, drawing thousands of visitors to stop, capture, and share. The PC and mobile areas buzzed with activity, creating a vibrant competitive atmosphere. Meanwhile, the merchandise and giveaway corners encouraged connection and community-building, while dedicated check-in zones let visitors preserve memorable moments. Unified by light, color, and modern technology, the pavilion not only stood out at Vietnam GameVerse but also elevated VTC into a true focal point – where traditional culture was reframed through a futuristic lens and embraced by gamers as part of contemporary culture.

Thiết kế 3D

From sketches, the design quickly evolved into detailed 3D layouts, balancing symbolic expression with feasibility. The Chim Lạc was elevated above a glowing LED ring – acting as both a guiding emblem and a striking visual landmark. Functional zones were built with minimal geometric forms, framed by LED lines that connected every corner back to the center. This stage of development clarified materials, light play, and the way visitors would interact with the pavilion. Brought to life at the exhibition, the VTC booth delivered an immersive, symbolic, and youthful space true to its original vision. The dynamic Chim Lạc centerpiece became an iconic visual anchor, drawing thousands of visitors to stop, capture, and share. The PC and mobile areas buzzed with activity, creating a vibrant competitive atmosphere. Meanwhile, the merchandise and giveaway corners encouraged connection and community-building, while dedicated check-in zones let visitors preserve memorable moments. Unified by light, color, and modern technology, the pavilion not only stood out at Vietnam GameVerse but also elevated VTC into a true focal point – where traditional culture was reframed through a futuristic lens and embraced by gamers as part of contemporary culture.

Thiết kế 3D

From sketches, the design quickly evolved into detailed 3D layouts, balancing symbolic expression with feasibility. The Chim Lạc was elevated above a glowing LED ring – acting as both a guiding emblem and a striking visual landmark. Functional zones were built with minimal geometric forms, framed by LED lines that connected every corner back to the center. This stage of development clarified materials, light play, and the way visitors would interact with the pavilion. Brought to life at the exhibition, the VTC booth delivered an immersive, symbolic, and youthful space true to its original vision. The dynamic Chim Lạc centerpiece became an iconic visual anchor, drawing thousands of visitors to stop, capture, and share. The PC and mobile areas buzzed with activity, creating a vibrant competitive atmosphere. Meanwhile, the merchandise and giveaway corners encouraged connection and community-building, while dedicated check-in zones let visitors preserve memorable moments. Unified by light, color, and modern technology, the pavilion not only stood out at Vietnam GameVerse but also elevated VTC into a true focal point – where traditional culture was reframed through a futuristic lens and embraced by gamers as part of contemporary culture.